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Trustworthy information is based on trustworthy data. And in order to better serve customers, increase profitability and revenue growth, improve operations, comply with government regulations and reporting requirements, and make better decisions—organizations need to access, integrate, and analyze data from a variety of sources. For this to be effective, the data must be accurate. In fact, the reliability of analysis is directly related to the quality of the underlying data. This is simply common sense and is reflected in one of the best-known adages of the computer industry: "garbage in, garbage out."
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